Accepting Select Global & India Engagements · Ishant Dubey

Performance Marketing & Attribution Engineered for Real ROAS.

I engineer high-intent Google Ads, Meta creative testing systems, and first-party server conversion tracking (Meta CAPI 9.3/10 EMQ + Google Ads Data Manager OCT) for Shopify DTC, B2B SaaS, education, and high-ticket service brands. No vanity metrics—just verified revenue on your balance sheet.

Executive Summary: Ishant Dubey is a Certified Google Ads & Server-Side Attribution Specialist (8+ years experience, $1.3M+ client revenue delivered / ₹2.6Cr+ ad spend managed) delivering 9.3/10 Meta CAPI Event Match Quality, closed-loop CRM offline conversion tracking, and 4.2x average ROAS across the US, UK, EU, UAE, Australia, Canada, Singapore, and India.
Ishant Dubey — Performance Marketer & PPC Specialist
Ishant Dubey

Performance Marketing & Attribution Consultant

🌐 US · UK · EU · UAE · AU · India
$1.3M+
Client Revenue (₹2.6Cr+ Spend)
4.2x
Average Portfolio ROAS
9.3 / 10
Peak Meta CAPI Match Score
82+
Server Attribution Pipelines

The engineering behind scalable advertising.

Most ad accounts fail not because of copy, but because data feeds into Meta and Google are broken. We fix the data engine first.

Data Infrastructure

Server-Side Attribution & CAPI Engine

Browser ad blockers and iOS 14 hide 30–40% of real purchases from your ad algorithms. We build custom server-side pipelines with first-party click IDs and secure event relays to feed 100% true conversion signals back into Google & Meta.

Ad Click
→
1st-Party Tracker
→
Server Ingestion Pipeline
→
Meta CAPI & GA4
Instant Diagnostic

Ad Waste Estimator

Estimate monthly budget lost to browser pixel drops & unverified attribution leaks.

Estimated 25% Signal Loss
₹37,500 / mo
Fix This →
Engagement Model

Direct Specialist Access

No junior account coordinators. You work directly with Ishant Dubey on campaign architecture, data feeds, and weekly growth reviews.

⚡ Direct Slack & WhatsApp Sync
📅 Bi-Weekly Strategy Sprints
🔄 Month-to-Month Flexibility
Organic Growth

Programmatic SEO & Answer Engine Optimization (AEO)

We don't write generic AI blog posts. We build programmatic topic clusters and structured JSON-LD entity graphs designed to rank on Google Search and be cited in AI Answer Engines (ChatGPT Search, Gemini, Perplexity).

Programmatic pSEO Silos Topical Authority Graphs Discover 1200px WebP Stack

Built for measurable business growth.

Comprehensive execution across paid acquisition, conversion infrastructure, and compounding organic search.

01 / PAID SEARCH

Google Ads Management

High-intent Search, Shopping, and Performance Max campaigns with strict negative keyword filters and offline conversion feedback.

Explore Google Ads Management →
02 / PAID SOCIAL

Meta Ads Scaling

High-velocity creative testing frameworks for Facebook & Instagram. Engineered for low CPA customer acquisition and high LTV retention.

Explore Meta Ads Strategy →
03 / TRACKING & DATA

Server-Side Tracking

Full repair of GA4, Meta CAPI, and Google Enhanced Conversions using custom webhooks, Hetzner VPS nodes, and first-party cookies.

Explore Server-Side Tracking Fix →
04 / ORGANIC SEARCH

Technical SEO & AEO

Silo architecture, schema markup, Core Web Vitals optimization, and programmatic directory generation for long-term organic authority.

Explore Technical SEO Services →
🌐 Global Country Practices · Dedicated International Attribution & Growth Hubs
🇺🇸 United States (USD) → 🇬🇧 United Kingdom (GBP) → 🇪🇺 European Union (EUR) → 🇦🇪 UAE & Dubai (AED) → 🇦🇺 Australia (AUD) → 🇨🇦 Canada (CAD) → 🇸🇬 Singapore (SGD) →
🇮🇳 India & Specialized Technical Practice Areas
🇮🇳 Google Ads Consultant India → 🔄 Google Ads Offline Conversion Tracking → ▶️ YouTube SEO & AI Optimization → 📍 Meta Ads Expert Bhopal → 📍 Google Ads Expert Bhopal → 📍 Google Ads Expert Indore →

Case studies backed by actual data.

Real numbers from real businesses across e-commerce, B2B lead generation, education, and high-ticket service verticals.

Education & National Coaching · OSN Academy

58% Reduction in Cost-Per-Lead with Google Search Silos

-58% CPL (₹112 → ₹47)
Verified Qualified Cost Per Lead ($1.35 → $0.56)

“His honesty and dedication to solve problems was commendable. Strongly recommend his work and knowledge for anyone searching an honest team.”

— Dr. Anurag Agrawal, MD, OSN Academy (5★ Google Review)
  • Eliminated 62% wasted spend on broad match query leaks.
  • Built dedicated high-intent landing pages with WhatsApp routing.
  • Integrated automated CRM lead-qualification webhooks.
Read Breakdown →
Shopify & D2C E-Commerce

5.7x Revenue Scale with Server-Side Meta CAPI (9.3 EMQ)

4.6x ROAS
Scaled to $22K+/mo (₹18.5L/mo) Verified Revenue
  • Deployed server-side CAPI to recover 34% missing iOS 14 purchases.
  • Structured weekly batch creative iteration cycles.
  • Implemented dynamic value-based catalog bidding.
Read Breakdown →
High-Ticket Aesthetic Clinic

3.8x ROAS on Premium Consultation Bookings

3.8x ROAS
Closed-Loop Patient Pipeline (₹4.8L+ / $5.8K+ Rev)
  • Hyper-local radius Google Ads with call-tracking attribution.
  • High-trust video creative funnels on Meta.
  • Instant automated WhatsApp appointment confirmation system.
Read Breakdown →
⚡ Free Interactive Growth Engine

E-Commerce Break-Even ROAS & True Margin Calculator

In-platform 3x ROAS inside Meta or Google Ads often masks negative cashflow once you factor in COGS, fulfillment, payment gateway fees, and return/RTO rates. Model your exact unit economics and see true net profit per order.

Live Diagnostic Snapshot ● Real Delivered Math
1.67x
Break-Even ROAS
38% Cut
Max Allowable CPA Buffer
Waterfall Share (%) 26% True Net Profit

Top 10 burning paid ads problems (and their fixes).

Ad accounts rarely fail from low budgets—they fail when one of these 10 technical attribution or bidding leaks silently drains cashflow.

View Master Diagnostic Hub (All 10) →
Problem 01 · Meta Ads

Why ROAS Drops After Scaling Ad Budget

Maintaining 4.5x ROAS at low daily spend is easy, but scaling 5x often crashes efficiency due to audience saturation, frequency exhaustion, and unseparated ABO/CBO testing loops.

Read Full 7-Step Solution →
Problem 02 · Tracking Infrastructure

iOS 14 & Ad-Blockers Hiding 35% Real Purchases

Browser pixels lose up to 35% of conversion signals to Safari ITP and ad blockers, forcing Meta AI to bid blind. Recover 100% signal fidelity with a 9.3/10 EMQ server-side CAPI pipeline.

Read CAPI Diagnostic Guide →
Problem 03 · Google AI Bleed

PMax Burning Budget on Brand Terms & Games

Default Performance Max campaigns cannibalize existing brand search traffic and dump budget into low-intent mobile gaming apps. Lock down PMax with feed-only and negative brand shields.

Read PMax Optimization Guide →
Problem 06 · Search Campaign Bleed

Google Ads Cost-Per-Lead (CPA) Continuously Rising

Unrestricted broad match keywords waste spend on informational and job-seeker queries. Deploy Single-Theme Ad Groups (STAGs) and 3-tier negative keyword matrices to cut CPA by up to 50%.

Read 5-Step CPA Reduction Guide →

Clear, transparent engagement tiers.

Month-to-month flexibility with zero percentage-of-ad-spend tax. Global billing in USD / GBP / EUR / AED and GST tax invoicing for Indian brands.

Tracking Sprint / Single Channel
$1,250 sprint
India Domestic Starter: ₹35,000/mo (+GST)

48-hour server-side tracking deployment (Global) or single-channel management (India).

  • ✓ Server-Side GTM + Meta CAPI (9.0+ EMQ)
  • ✓ Google Ads Enhanced Conversions & OCT
  • ✓ Single Channel (Google OR Meta) Execution
  • ✓ Verified Bank Revenue Attribution Setup
Book Technical Sprint →
Enterprise / Multi-Region
Custom
For Ad Spend >$25K/mo or Multi-Brand Portfolios

Multi-country portfolios, custom data warehouse pipelines, and dedicated senior engineering.

  • ✓ Multi-Brand & Cross-Border Campaign Architecture
  • ✓ Automated CRM Offline Conversion Pipelines
  • ✓ Custom Server-Side Data Relays & MER Dashboards
  • ✓ Dedicated Priority Strategic Channel Support
Schedule Executive Call →

Frequently Asked Questions

How do you fix tracking discrepancies between ad platforms and our actual bank balance?

We implement a first-party tracking stack that assigns unique click IDs to every visitor and streams completed order and CRM data directly from your server (Shopify, WooCommerce, HubSpot, or Google Sheets CRM) to Meta and Google via server-to-server APIs (Meta CAPI 9.3/10 EMQ & Google Enhanced Conversions / Data Manager). This eliminates browser pixel loss caused by iOS 14 and ad blockers.

Do you lock clients into 3 or 6-month contracts?

No. All retainer agreements operate strictly month-to-month. If we are not hitting mutually agreed performance benchmarks, you can cancel at any time with 15 days notice.

What happens during the free 15-minute diagnostic call?

We do a live screen-share teardown of your current Google/Meta ad accounts and tracking configuration. We point out exact budget leakage areas and give you 2-3 high-impact fixes you can implement immediately, whether you hire us or not.

How does billing and tax invoicing work for Global (US/UK/EU/UAE) and Indian clients?

International clients in the US, UK, EU, UAE, Australia, Canada, and Singapore receive tax-exempt export invoices in USD, GBP, EUR, or AED via Wise Business or international wire. Indian registered businesses receive full GST tax invoices with GSTIN to claim 100% Input Tax Credit (ITC).

What you get in the 15-minute diagnostic audit.

No sales fluff. A live screen-share teardown exposing exact ad leakage, broken conversion signals, and 3 surgical fixes you can implement right away.

📄 Confidential Deliverable • 15-Minute Screen-Share Audit Report
LIVE SAMPLE REPORT PREVIEW
Account Health Score
38 / 100 CRITICAL ATTRIBUTION LEAKS
Estimated Monthly Waste
₹68,400 / month

Identified across broad match search queries & dropped Safari iOS purchases

Prepared by: Ishant Dubey (PPC Specialist)
Turnaround: 15-Min Screen-Share
Data Source: Direct GTM / Ads API Inspection
Top 3 Critical Waste Findings Identified:
Finding #1 • Paid Search Bleed
Broad Match Query Leakage (₹34,200 Wasted Spend)

Google Smart Bidding is triggering ads on low-intent search terms like "free pdf download", "job vacancy", and unqualified competitor searches without negative phrase exclusions.

Finding #2 • Data Attribution
Missing Enhanced Conversions & 34% iOS Purchase Drop

Safari ITP is killing browser cookies after 7 days. Conversions on iPhones are reported as Direct/None, starving Smart Bidding algorithms of true target CPA learning signals.

The Action Roadmap • Fix Deliverable
3 Surgical Interventions for Next 14 Days

1. Scrub 140+ negative keywords • 2. Deploy First-Party SHA-256 CAPI + GTM User-Provided Data • 3. Restructure ad groups into Single-Theme Intent Silos.

Download the 42-Point Performance & Tracking Audit Checklist

The exact technical checklist we use to audit ₹50K+ retainer accounts. Covers CAPI health, PMax leakages, search intent filters, and Core Web Vitals.